Implement Virtual Agent for Better Quality and Reduced Cost

The proficiency of a customer service team plays a pivotal role in deciding its company’s fate. In today’s highly competitive environment, it has become extremely important for every business to ensure that its customer base is happy with what they are getting from the company and customer support is unarguably one of the most important of them all. It is a company’s customer service that makes or breaks its rapport in the market and this is the reason companies end up spending a considerable part of their earnings just to ensure a competent customer service department. Now, in today’s highly competitive atmosphere, most companies find it a challenge to keep investing huge amount of funds into customer service; this is where virtual help desk comes into play.

Virtual customer service solution is a software suite with artificial intelligence designed and programmed to carry out various functions required from a live agent. The tasks accomplishable by a virtual agent includes making reservations, describing products and services, answering recurrent queries, collecting payments, maintaining customer database, and many more similar tasks. The software can be further customized to meet specific demands of your company’s customer service campaign. Effective implementation of this software suite will minimize human involvement, thus promising huge savings in the long run.

Besides giving you assured financial saving, virtualization of your company’s customer service will also minimize the probability of errors and discrepancies as software are not capable of committing any mistakes and will work just as they are programmed to or not at all. This reduces the number of customer complaints by a great extent and improves your company’s goodwill in the market. Furthermore, unlike humans, a virtual agent never says no to any assigned task; even in a scenario where the agent is not able to resolve customer query, it escalates the issue to be handled by a live customer service agent.

It is evident that by switching to virtual help desk, you are sure to realize great financial savings while improving the competence of your company’s customer service. No longer will your customers be required to go from pillar to post or wait in never-ending queues to get their issue resolved as you can have as many instances of virtual agent as you may need. If you are planning on getting this wonderful solution for your business, it is very important that you do a thorough research about the competence of viable IT solutions providers before signing any deal.

Direct Mailing Lists – Inexpensive Marketing for Great Returns

Regardless of the industry you belong to, effective marketing plays the role of a foundation stone of every business. In order to sell your offer efficiently, you need to have a competent marketing strategy considering the nature of your target customers. Based up on the nature of your company’s products and services, you can choose from a number of popular marketing methods such as mass advertising, seminars, promotions, webinars, exhibitions, and many more. Among all the methods available for marketing, one of the most cost efficient way is direct marketing.

In direct marketing, instead of wasting the company’s valuable funds on expensive ways of marketing, inexpensive means of communication such as e-mails, SMSs, VoIP calls, telephony, mails, etc, are used to handle the communications front. Depending on the requirements of your company’s marketing strategy, you opt from these means of communications and contact only those who are likely to be interested in your company’s offer.

To follow direct marketing, you will need to buy or generate, especially generated lists called mailing list. These lists are generated by finding potential customers for the product or service being marketed. Mailing lists can be classified into two categories; consumer mailing lists and business mailing lists. For business to business campaigns, business lists are used, while for targeting individual and residential customers, you will need to residential lists. Although both business and residential lists can be generated in-house; if your company’s marketing strategy doesn’t require continual flow of leads, you can buy mailing lists from a reputed list generation firm.

Mailing list generation companies have a team of professionals specializing in discovering the best possible business prospects for companies from every industry domain, and are sure to find some high potential clients for your business as well. However, before you buy any business or consumer mailing lists, always make sure that you buy the lists that are recently generated or updated as buying obsolete mailing lists will be useless for your marketing campaign.