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It is mandatory for a business that it reaches to its prospective customers. This accessibility can give many businesses a competitive advantage.  Businesses can know the demands and needs of market and prepare beforehand to accommodate the expectations. This can be achieved by buying mailing lists. In the e-Commerce boom, the significance of these mailing lists even becomes more relevant than ever.  One can purchase mailing lists and contact their customers through mass e-mailers or postal mails. You can increase the responsive rates towards your business through these ‘call to action’ oriented lists. You can communicate any message, product and service through them. You can reach to the top tier of the management and lower of the rung without affecting the cost parameters.

Before launching your direct mail marketing campaign, it is necessary that the selection parameters and differences between the mailing lists are clear. There are two types of mailing lists which you can buy- Consumer mailing lists and residential lists. Consumer mailing lists are ideal for businesses which need an aggressive and targeted push in sales and revenues. Coming from multiple sources, these can be a rich source to infer buying behaviors, personal interests, age, income brackets, ownership, mortgage and other investments.

Other than that, the second list is residential mailing list. This residential list is saturated and often in walking sequence. It implies that the compilation of information consists of addresses located within walking distance and from the neighboring localities.  The address lists corroborate with the U.S. post office. The list should comply with Do Not Disturb and Do Not Call lists. Residential lists are inexpensive and cost effective. For businesses like restaurants, church, furniture stores and book stores, these lists can be a way to explore thousand opportunities to reach potential customers and expand business.

Buying mailing lists is easy. You can buy them from online compilers. You can also rent them. Before purchasing or renting from any service provider, check its market reputation and credentials. The lists should be updated regularly. The provider should be able to provide you complaint-free and error -free list in total agreement with no spamming and other policies initiated by government in the interest of consumers.